AI systems AUTOMATION + CUSTOM BUILDS
Cognexa
Our own AI company: the automation and custom AI builds behind the AI-search work that ships with every engagement here.
- automation
- ai-search
- custom-ai
Who You’re Working With
Founder-led, with open-book reporting
- 100%
- Open-book reporting on every rand
- 24h
- To reply to every enquiry
- 0
- Long-term contracts required
- 7 days
- To a live package site, once we have your details
- Month-to-month
- No lock-in contracts
- Founder-led
Position Xero is founder-led: Ronnie James Botes and Keegan Shane Haumann started it and still run it. Before this, we worked inside an international company whose whole business was what we do now: lead generation, web development and SEO. Keegan came from full-stack development, Ronnie from web builds and SEO. We set this agency up so you see everything: every rand, every lead, every report. Day to day you work with the person who runs your service, and a founder stays close to the account.
Our AI edge comes from our second company, Cognexa, where we build AI solutions for businesses. That’s why optimising for AI search (ChatGPT, Perplexity, Google AI Overviews) comes as standard here instead of as an add-on.
Don’t take our word for it. Audit us. Run positionxero.com through any SEO auditor (try SEOptimer) right now. You’ll find the on-page work in top shape and a weak backlink grade. The domain is young, and link authority is the one thing in SEO you can’t buy or rush: it compounds with age, content and real citations. We publish that anyway, because an agency that hides its weak spots would be the real red flag. Watch it climb.
Every step is written down before you sign: here’s your first 90 days.
The Problem
Where the leads go missing
"Website looks great but doesn’t convert"
A site can look beautiful, cost a lot and still bring in no leads. We build pages engineered to turn visitors into booked calls.
"Invisible on Google and AI search"
If you’re not on page 1, or in ChatGPT and Perplexity answers, your competitors are. We change that with SEO built for how people search in 2026 and beyond, on Google and in AI tools.
"Running ads but not getting leads"
Clicks without conversions mean bad targeting, bad copy or a broken funnel. We fix each one, from the ad to the landing page to the follow-up.
What We Do
The website and the search come first
Your leads land on your website and find it through search, so that’s where we start. Lead generation runs on both, and Google and Meta Ads add speed when you want leads sooner.
Web development & landing pages
Websites built in code and landing pages that load fast, say what you do in the first screen, and turn visitors into calls and form fills.
Explore Web Development →AI & traditional SEO
Search work for Google results and the answers ChatGPT, Perplexity and Gemini give, so the people searching for what you do can find you.
Explore SEO →LLM SEO
Optimise your brand to appear in AI-generated answers, so it’s the one the assistant recommends.
Explore LLM SEO →Something bigger
Online stores, bigger or multi-location websites and immersive builds, priced on your brief.
Tell us what you need →Google Ads
Search, Display, Shopping and YouTube for when you need leads sooner than SEO can bring them, sent to a page built to convert.
Priced on your brief →Meta Ads
Facebook & Instagram campaigns that target your exact buyer persona and turn scrollers into qualified leads.
Priced on your brief →Why Position Xero
Why businesses work with us
Measured in leads and revenue
We measure cost per lead, return on ad spend and revenue rather than impressions and reach, so every conversation starts with the numbers that affect your bottom line.
No vanity metricsNo lock-in contracts
Month-to-month agreements only. We earn your business every single month with results, and we never trap you in a 12-month retainer.
No lock-inFull transparency
You see every rand spent and every decision we make, in plain-English reports.
Open-book reportingOur Process
Up and running in 3 steps
There’s no long onboarding. This is what happens between your first message and your site going live.
-
Say hello on WhatsApp
Tell us about your business and what you need. We point you to the package that fits, or price your brief if it’s bigger.
No forms or calls needed. We reply within 24 hours. -
Your plan, in writing
Pick a package, or for bigger work we write down what we’ll build, the price and the timeline before you sign.
Nothing starts until you’ve said yes. -
Live, then looked after
We build it, put it live and keep looking after it, with the changes, posts and reports your package includes.
Package sites go live within 7 days of getting your details.
Industries
Industries we serve
The kinds of businesses we already build for, from the sites on our work page.
Service businesses & trades
Healthcare practices
Online stores
Industrial & engineering
Markets
Where we work
We work with businesses across South Africa, and we’re based in Centurion. Everything happens online, over WhatsApp and video, so where you are in the country makes no difference. The pages below cover each area and service.
SEO, South Africa
Local SEO for South African service businesses, how to read an SEO quote, and how AI answers pick which businesses to name.
See SA SEO →Web developers, South Africa
Every package site coded from scratch, built free, then from R490 a month, live in 7 days.
See the South Africa page →Click-to-WhatsApp ads
WhatsApp is how South Africa does business. Meta campaigns that open a chat instead of asking for a form fill.
Priced on your brief →Pretoria & Centurion
Websites built in code for Pretoria and Centurion businesses, built free, then from R490 a month.
See the Pretoria page →Johannesburg & East Rand
Websites for Johannesburg, Sandton and East Rand businesses, built free, then from R490 a month.
See the Johannesburg page →AI SEO, South Africa
Getting your facts into ChatGPT, Google AI Overviews and Perplexity answers, in the packages from R990 a month.
See AI SEO →From the Blog
Latest posts
Plain answers to the questions businesses ask before they spend on a website or SEO.
Web Design
Visitors but No Enquiries? Where to Look
Your site gets visits and the phone stays quiet. How to check who is arriving, whether they can reach you on a phone, and whether enquiries are counted.
Read the guide →
Guide
What a Website Costs in South Africa
Once-off quotes and monthly packages side by side, with sourced rand prices and the three-year totals.
Read the breakdown →
AI SEO
What Is AI SEO? A Plain Guide
What Google, OpenAI and Perplexity say they need, how to measure it, and what a South African business can do now.
Read the analysis →