Why Position Xero Exists
We started Position Xero after seeing the same story play out over and over: a business owner invests $1,500 a month in Google Ads, gets a pretty report full of impressions and clicks, and still has no leads to show for it. They switch agencies. Same result. They give up on digital marketing entirely.
The problem isn't the platform. Google Ads and Meta Ads work. SEO works. Lead generation works. The problem is agencies that don't treat your money like their own, that hide behind vanity metrics and never get to the actual goal: qualified leads that turn into revenue.
Position Xero was built to be different. We measure one thing: cost per qualified lead. Everything else, impressions, clicks, reach, engagement, is secondary. We report on what actually matters to your business, and we don't stop optimizing until the numbers make sense.
We're one of the few agencies serving US businesses that offers LLM SEO as a core service, optimizing your brand to be recommended by ChatGPT, Perplexity, and Gemini alongside traditional Google ranking. Because the future of search is already here, and most of your competitors haven't noticed yet.
Our Core Values
Results Over Vanity
We measure CPL, CPA, and ROAS, not impressions and reach. If it doesn't contribute to your bottom line, we don't report on it as a win.
Radical Transparency
You see everything. Every dollar spent. Every campaign result. Every optimization decision. No black-box dashboards, no vague reports.
Always Ahead
We optimize for AI search (ChatGPT, Perplexity, Google AI Overviews) alongside classic SEO. We're always studying what's next so you're already there when the market catches up.
True Partnership
We don't take on clients we can't help. We'd rather refer you to the right specialist than take a retainer and deliver mediocre results.
Speed of Execution
We move fast. Campaigns are live within 5 business days. Audits are delivered within 48 hours. Because in business, time is the most expensive resource.
Niche Expertise
We don't serve everyone. We focus on four industries so nothing gets lost between strategy and execution — we already know what works, and what wastes budget, in each of them.
Meet the Founders
Position Xero is founder-led. When you work with us, these are the two people running your account, no handoffs to a junior team. Curious what that looks like week to week? Here's your first 90 days.
Ronnie James Botes
Co-Founder
Covers web development, Google & Meta paid ads, and SEO — the full path from click to booked job. Writes our pricing and lead-buying guides.
Keegan Shane Haumann
Co-Founder
Full-stack developer — builds the sites, landing pages, and tracking that campaigns run on. Writes our SEO and web guides.