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Web development and SEO, built to bring you leads.

For service businesses worldwide: websites that turn visitors into enquiries, and SEO that gets you found on Google and in AI answers. Ads for leads sooner. Run from South Africa.

  • WEB DEVELOPMENT
  • SEARCH & AI VISIBILITY
  • LEAD SYSTEMS

Position zero is the answer above the answers: the snippet Google reads out, the source ChatGPT names.

Book a free audit: 30 minutes, no pitch
Right now, someone within ten miles of you is searching for exactly what you do. They’ll call whoever looks like the answer. Today that’s an ad, a map pin, and increasingly a sentence an AI wrote about your competitor. POSITION ZERO IS WHERE THAT DECISION GETS MADE
AI systems AUTOMATION + CUSTOM BUILDS

Cognexa

Our own AI company: the automation and custom AI builds behind the AI-search work that ships with every engagement here.

Online quotes CONFIGURATOR + PAID SEARCH

Tiny Homes SA

Prefab homes specced, priced and enquired for without a showroom visit.

Online orders STORE + SOCIAL DEMAND

Otaku Kulture

Anime and car-culture merch sold to a fandom that scrolls first and checks out fast.

Online bookings LOCAL SEO + BOOKING

Cajee Botes

Orthotics, prosthetics and compression care: appointments booked online, found locally.

SELECTED WORK

03Most agencies send reports. 02We send leads. 01Results, not vanity metrics.

Position zero is the answer above the answers. That’s where we put service businesses.

FREE TOOL

How much revenue are missed leads costing you?

Set your own three numbers to see what a month of qualified leads would be worth to your business.

$2,500
$250$20,000+
30
5100
15%
1%50%

$135,000/year

in revenue at the numbers you entered

$11,250/mo · 4.5 new customers/mo

This is arithmetic on the three numbers you set above (customer value × leads × close rate), not a projection of what we would deliver. If you don’t know your close rate yet, that’s the first thing worth measuring. See cost per lead benchmarks by industry for realistic starting inputs.

Talk through your numbers →

01 / AUDIT

We pull your search visibility, your ad accounts and the places your enquiries leak. You keep the findings whether you hire us or not.

02 / BUILD

Tracking, landing pages and campaigns live by week four. You approve every dollar, pound and rand before it spends.

03 / COMPOUND

Search and AI visibility build behind the site and keep adding up. Ads can bring leads in sooner while they do.

Written down before you sign. No twelve-month lock-in.

Websites Built for Leads

Websites and landing pages we design and build by hand: quick to load, clear in the first screen, and set up so every call and form fill is tracked. No WordPress, and no plugin stack to keep patched.

The page every lead lands on, and you own it.

Search & AI Visibility

Rank on Google and get cited by ChatGPT, Perplexity and Google AI Overviews, so the people already searching for what you do land on your site. Technical, on-page and content SEO plus AI-answer optimisation, because a growing share of your buyers ask a model before they ever open a search box.

Position zero on Google. Named source in AI answers.

MOST AGENCIES ARE LEARNING AI SEARCH FROM BLOG POSTS

We build AI systems for a living. That’s our second company, cognexa.co.za. It’s why optimising for AI search (ChatGPT, Perplexity, Google AI Overviews) ships with every engagement here instead of appearing as a line item.

AUTOMATION AI SEARCH OPTIMISATION CUSTOM AI BUILDS

Who You’re Working With

Founder-Led. One Open Book.

100%
Open-book reporting on every dollar
24h
Response time, guaranteed
0
Long-term contracts required
48h
Free video audit turnaround
  • Month-to-month
  • No lock-in contracts
  • Founder-led
Ronnie James Botes and Keegan Shane Haumann, co-founders of Position Xero
Ronnie James Botes & Keegan Shane Haumann, Co-Founders

Position Xero is founder-led. Ronnie James Botes and Keegan Shane Haumann founded it and still run it. Before this, we worked inside an international company whose entire business was what we do now: lead generation, web development, and SEO. Keegan came from the full-stack development side, Ronnie from web builds and SEO. So we built an agency where you see everything: every dollar, every lead, every report. Day to day you work with the person who actually runs your service, and a founder stays close to the account.

The AI edge comes from our second company, Cognexa, where we build AI business solutions. It’s why optimising for AI search (ChatGPT, Perplexity, Google AI Overviews) is standard here, not an add-on.

Don’t take our word for it. Audit us. Run positionxero.com through any SEO auditor (try SEOptimer) right now. You’ll find the on-page work in top shape and, honestly, a weak backlink grade. This domain is young, and link authority is the one thing in SEO you can’t buy or rush; it compounds with age, content, and real citations. We publish that anyway, because an agency that hides its weak spots would be the real red flag. Watch it climb.

Every step is written down before you sign: here’s your first 90 days.

Our Full Story → Work With Us →

The Problem

Most agencies send reports. We send leads.

"Website looks great but doesn’t convert"

A beautiful site that generates zero leads is an expensive brochure. We build pages engineered to turn visitors into booked calls.

"Invisible on Google and AI search"

If you’re not on page 1, or in ChatGPT and Perplexity answers, your competitors are. We change that with SEO built for 2026 and beyond.

"Running ads but not getting leads"

Clicks without conversions mean bad targeting, bad copy, or a broken funnel. We fix all three, from the ad to the landing page to the follow-up.

What We Do

The Website and the Search Come First

Your leads land on your website and find it through search, so that’s where we start. Lead generation runs on both, and Google and Meta Ads add speed when you want leads sooner.

Web Development & Landing Pages

Hand-built websites and landing pages that load fast, say what you do in the first screen, and turn visitors into calls and form fills.

Explore Web Development →

AI & Traditional SEO

Rank on Google and get cited by ChatGPT, Perplexity and Gemini, so the people searching for what you do can find you.

Explore SEO →

LLM SEO

The new frontier of search. Optimise your brand to appear in AI-generated answers and become the recommended choice.

Explore LLM SEO →

Lead Generation

Funnels, lead qualification and cold outreach built on your site and your search, with paid campaigns added where they help.

Explore Lead Gen →

Google Ads

Search, Display, Shopping and YouTube for when you need leads sooner than SEO can bring them, sent to a page built to convert.

Explore Google Ads →

Meta Ads

Facebook & Instagram campaigns that target your exact buyer persona and turn scrollers into qualified leads.

Explore Meta Ads →

All six services → Free SEO audit →

Why Position Xero

Why Fast-Moving Businesses Pick Us Over Everyone Else

Results, Not Reports

We measure CPL, ROAS, and revenue, not impressions and reach. Every conversation starts with numbers that matter to your bottom line.

No vanity metrics

No Lock-In Contracts

Month-to-month agreements only. We earn your business every single month through results, not by trapping you in a 12-month retainer.

Cancel anytime

Full Transparency

You see every dollar spent, every decision made, every test run. We share our Loom audit videos, live dashboards, and weekly updates.

Open-book reporting

Our Process

Up and Running in 3 Steps

No lengthy onboarding. Real numbers in your reports from week one. Here’s what happens between booking a call and your first enquiry.

  1. Free Audit Call

    Book a 30-minute call. We analyse your current website, SEO and ads, then send you a personalised Loom video breakdown within 48 hours.

    Takes 2 minutes to book. We respond within 24 hours.

  2. Custom Growth Plan

    We build a tailored strategy for your niche, budget, and goals, with realistic lead volume projections and a clear timeline.

    Personal video audit of your website, SEO & ads.

  3. Launch & Scale

    We run, test, optimise, and scale while you focus on closing the qualified leads we send.

    Campaigns go live and every lead is tracked from day one.

Industries

Industries We Serve

Deep niche expertise means we know your buyer, your competitors, and your market before we spend a single dollar of your budget.

Attorneys & Law Firms

Real Estate Agents & Agencies

Recruitment Agencies

Service-Based Businesses

Markets

Markets, Served Properly.

We work with service businesses across the United States, the United Kingdom, Australia and South Africa, and we’re run from South Africa. Every engagement is delivered remotely, because the work happens inside your ad accounts, your analytics, and your website. Where a market has its own pricing and compliance rules, it gets its own pages. Those are below.

SEO, South Africa

Real ZAR retainer ranges, local SEO for SA service businesses, and the AI-search gap almost no local agency is covering yet.

See SA SEO →

Lead Generation, South Africa

Built on your website and local search, quoted in rands, with consent captured the way POPIA asks.

See the South Africa page →

Click-to-WhatsApp Ads

WhatsApp is how South Africa does business. Meta campaigns that open a chat instead of asking for a form fill.

See SA Meta Ads →

Dallas–Fort Worth

Hail season, brutal summers, and freeze events give the metroplex near-year-round home-services demand. Here’s how to budget around it.

See the DFW page →

HVAC Marketing

Booked jobs, not leads. The HVAC demand calendar, emergency versus replacement economics, and why speed-to-lead wins the call.

Explore HVAC →

Roofing Marketing

Storm-response campaigns you can switch on in hours, and why insurance and retail roofing buyers need separate funnels.

Explore Roofing →

From the Blog

Latest Insights

Numbers-first answers to the three questions every business asks before investing in lead generation.

Two people in business shirts shaking hands in an office Lead Generation

Should I Hire a Lead Generation Agency or a Sales Executive?

Fully loaded costs, time to first lead, and a decision checklist for choosing between an agency and a sales hire.

Read the guide → A calculator, euro banknotes and printed bar charts on a desk Lead Generation

How Much Does Lead Generation Cost in 2026?

Managed retainers, pay-per-lead pricing, and per-lead costs by source, plus what actually drives the price up or down.

Read the breakdown → A laptop on a glass desk showing an analytics dashboard with charts Lead Generation

Is Lead Generation Worth the Investment?

The exact ROI maths to run before you spend a dollar: cost per lead, close rate, customer value, and payback.

Read the analysis →

Read the blog →

Find out what position zero is worth to you.

A free 30-minute audit. We’ll show you what you rank for now, what your competitors are taking from you, and whether an AI assistant would cite you or someone else. No deck. No retainer talk. No commitment. No credit card.

Book the audit

Or call +27 66 241 2155

WORLDWIDE · RUN FROM SOUTH AFRICA · WE REPLY WITHIN 24 HOURS