Last updated: October 15, 2026
Position Xero ("Position Xero," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit www.positionxero.com (the "Site"), request a free audit, or otherwise interact with us. By using the Site, you agree to the practices described in this policy.
1. Who We Are
Position Xero is a web development and SEO agency based in South Africa, working with service businesses internationally across the United States, the United Kingdom, Australia and other markets, as well as in South Africa. We offer website design, SEO, AI SEO, lead generation, Google Ads and Meta Ads services. We are the controller responsible for the personal information processed through this Site. You can reach us using the details in the "Contact Us" section below.
2. Information We Collect
Information you provide to us
When you submit our contact or free-audit form, email us, or call us, we may collect:
- Your name;
- Your email address;
- Your phone number;
- Your company or website details;
- Information about your current marketing, budget, or goals; and
- Any other information you choose to include in your message.
Information collected automatically
When you visit the Site, we and our service providers may automatically collect certain technical information, including your IP address, browser type, device type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This information is collected through cookies and similar technologies (see Section 6).
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide the free audit or services you request;
- Communicate with you about your project, appointments, and our services;
- Operate, maintain, secure, and improve the Site;
- Analyse how visitors use the Site so we can improve it;
- Send you marketing or informational messages where permitted (you can opt out at any time); and
- Comply with our legal obligations and enforce our terms.
4. How We Share Your Information
We do not sell your personal information. We may share it in the following limited circumstances:
- Service providers. We use trusted third parties to operate our business, such as our form-processing provider (FormSubmit), email and hosting providers, and analytics providers (Google Analytics and Microsoft Clarity, see Section 6). These providers may process your information only on our behalf and in accordance with this policy.
- Advertising and analytics platforms. We may use platforms such as Google and Meta to measure and improve our marketing. These platforms may set their own cookies and process data under their own privacy policies.
- Legal and safety reasons. We may disclose information if required by law, or to protect the rights, property, or safety of Position Xero, our users, or others.
- Business transfers. If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Lead Form Submissions
Our website form is processed by FormSubmit, which forwards your submission to us by email. The information you provide is used solely to respond to your request and is subject to FormSubmit's own privacy terms in addition to this policy.
6. Cookies and Tracking Technologies
The Site uses cookies and similar technologies to function correctly, remember your preferences, and understand how the Site is used. Some cookies are essential; others help us with analytics and marketing. You can control or disable cookies through your browser settings, though some features of the Site may not work properly if you do. Because there's no industry-standard response to "Do Not Track" signals, the Site does not currently respond to them.
Google Analytics
We use Google Analytics to count visits and see which pages are read and how visitors found the Site. It sets cookies (their names start with _ga) and does not receive your name or anything you type into a form. Google processes this data under its privacy policy: policies.google.com/privacy.
Microsoft Clarity
We use Microsoft Clarity to see how visitors use this website (where people click and scroll, and anonymised recordings of visits) so we can make it easier to use. Clarity sets cookies and hides sensitive details typed into forms. Microsoft processes this data under its privacy statement: privacy.microsoft.com/privacystatement.
7. Third-Party Links
The Site may contain links to third-party websites and services that we do not control, including social media and advertising platforms. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy policies.
8. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy, to provide our services, and to comply with our legal, accounting, or reporting obligations. When information is no longer needed, we securely delete or anonymise it.
9. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
10. Your Privacy Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you;
- Request that we correct or update inaccurate information;
- Request that we delete your personal information;
- Opt out of marketing communications; and
- Object to or restrict certain processing of your information.
California residents. Under the California Consumer Privacy Act (CCPA/CPRA), you may request access to or deletion of your personal information and may opt out of the "sale" or "sharing" of personal information. We do not sell personal information. We will not discriminate against you for exercising these rights.
EU/UK residents. If you access the Site from the European Economic Area or the United Kingdom, you may have rights under the GDPR, including the rights of access, rectification, erasure, restriction, portability, and objection. We process your information based on your consent, our legitimate interests in operating our business, or to take steps at your request before entering into a contract.
To exercise any of these rights, contact us using the details below. We may need to verify your identity before fulfilling your request.
11. Marketing Choices
You can opt out of marketing emails at any time by following the unsubscribe instructions in the message or by contacting us directly. We may still send you non-promotional messages related to a service you have requested.
12. Children's Privacy
The Site is intended for business owners and is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
13. International Visitors
Your information will be processed and stored on secure cloud infrastructure, which may be located outside your country of residence. By using the Site, you understand that your information may be transferred to and processed in locations that may have data protection laws different from those in your country.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date at the top of this page. Your continued use of the Site after any changes indicates your acceptance of the updated policy.
15. Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us at:
Position Xero
Email: hello [at] positionxero.com
Phone: +27 66 241 2155