Frequently Asked
Questions

Position Xero is a web development and SEO agency for service businesses, based in South Africa and serving clients worldwide. We build websites and landing pages, do SEO (including AI SEO and LLM SEO) and run lead generation, with Google Ads and Meta Ads as supporting services. We help service businesses generate consistent, qualified leads through a website that turns visitors into enquiries and organic search that brings people to it, with targeted outreach campaigns and paid advertising alongside.

We primarily work with attorneys and law firms, real estate agents and agencies, recruitment agencies, and service-based businesses (plumbers, pool companies, contractors, cleaners, etc.). We focus deeply on these industries because we already know what works (and what wastes budget) in each of them.

We offer month-to-month agreements for ongoing services. We believe in earning your business every month through results, not locking you into a long-term contract you can't exit. Initial campaign setup may have a one-time setup fee depending on complexity.

The free audit includes a personalised Loom video walkthrough of your current Google Ads account (if applicable), Meta Ads account (if applicable), website conversion analysis, and SEO health check. You receive specific, actionable recommendations, not a generic report. This typically takes us 2 to 3 hours to produce and is delivered within 48 hours of your initial call.

Book a free strategy call at positionxero.com/contact. We'll respond within 24 hours, send you a personalised Loom video audit, and schedule a call to walk through our recommendations together. No obligation to sign up.

Google Ads management starts from $850 per month, plus the cost of your ad spend (minimum $500/month recommended). Meta Ads management starts from $750 per month plus ad spend (minimum $300/month). See our full pricing guide for complete details.

Google Ads can start generating leads within the first week of launch. However, full optimisation takes 4 to 8 weeks as the algorithm collects data and we refine targeting, bids, and creative. We recommend budgeting for a 60 to 90 day evaluation period before judging final performance.

Google Ads provides immediate visibility at the top of search results but requires ongoing spend: when you stop paying, the visibility stops. SEO builds organic (free) rankings over time through content, technical optimisation, and link building. Most businesses should run both: ads for immediate leads and SEO for long-term, compounding returns.

ROAS (Return on Ad Spend) measures revenue generated per dollar spent. A ROAS of 3 means you generate $3 for every $1 spent. For e-commerce, 3x to 5x is typical. For service businesses, we focus on cost per lead (CPL) instead, because you need to close the lead before it becomes revenue, and CPL is more directly controllable.

AI SEO is the practice of optimising your website and content so that AI systems, including Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini, cite your brand as an authoritative source when users ask questions in your niche. It goes beyond traditional keyword optimisation to include structured content, schema markup, and E-E-A-T signals. Our guide to what AI SEO is and how it works covers the mechanics in full.

LLM SEO is the process of building your brand's presence so that large language models (ChatGPT, Claude, Gemini) recommend your business when generating answers. AI assistants now field a large share of the questions people used to type into Google, and many buyers ask them for recommendations directly. If you're not optimised for AI, you're invisible to a growing share of your target market.

Local SEO can show results in 4 to 8 weeks for less competitive markets. Competitive keyword rankings typically take 3 to 6 months of consistent work. AI SEO citations in Google AI Overviews can appear within 4 to 8 weeks of structured content optimisation. LLM SEO is an ongoing, compounding effort.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's framework for evaluating content quality, and it means demonstrating real-world experience (case studies, results), genuine expertise (credentials, depth), established authority (external citations, brand mentions), and trustworthiness (accurate information, transparency). All of our content and SEO work is built around E-E-A-T principles.

A qualified lead is a prospect who has confirmed they have the Budget, Authority, Need, and Timeline (BANT) to buy your service. We build qualification into the front of every funnel, so the leads you receive have already been pre-screened against your ideal client criteria before reaching you.

A number we agree with you at kickoff, rather than one printed on this page. We work the target out from your budget, your market and what a lead costs you today, write it down, and report against it every month, including the months we miss it. Anyone quoting you a lead count before they have seen those three things is guessing.

We generate leads through five primary channels: paid advertising (Google Ads and Meta Ads), cold email outreach, cold LinkedIn and Instagram DM sequences, organic SEO, and high-converting landing pages. For most businesses, paid ads plus landing page optimisation is the best primary channel, supplemented by SEO for long-term organic growth.

You do. All of it. We build campaigns in ad accounts registered to your business, on a website hosted where you control it, and every report, asset, and piece of creative we make for you is yours. If you ever leave (we're month-to-month, so you can), you take everything with you. See exactly how we work: your first 90 days.

Yes. If we don't beat your current cost per lead within 90 days of your campaigns going live, your fourth month's management fee is free. If you're starting from zero with no existing campaigns, the guarantee applies to the cost-per-lead target we set together at kickoff. It covers our management fee (ad spend is always yours), applies to Google Ads, Meta Ads, and managed lead-generation engagements, and the clock starts at launch, pausing only if we're waiting on access or approvals from your side.