A Roofing Marketing Agency Built to Turn
Storm Demand Into Signed Contracts.

Dallas-Fort Worth is the clearest example. The metroplex sits in Hail Alley and absorbs roughly three to six damaging hail events a year, plus spring tornadoes, brutal summer heat cycling, and winter freeze events. That is near-year-round roof damage across a metro of 8.48 million people, one of the fastest-growing in the country, spreading through Fort Worth, Plano, Arlington, and Frisco.

When a hail swath crosses north Arlington on a Tuesday evening, the homeowners inside it are the highest-intent buyers in the country for about seventy-two hours, and out-of-state storm chasers are knocking those doors by Wednesday. If your ads go live the following Monday, you are quoting against whatever a stranger already told that homeowner about their deductible.

Storm-ready means pre-built and paused, not reactive

Moving within hours only works if the work is already done: campaigns sitting paused in the account year-round, geographic layers mapped to the zip codes you service, page variants that accept a storm date in minutes, and copy that has cleared review.

The insurance-claim homeowner did not plan to buy a roof; weather decided for them. Their questions are about the claim, not the shingle: will filing raise my premium, what happens to my deductible, and will this contractor be in my driveway when the adjuster arrives. Trust decides it, not price.

The retail homeowner is the reverse. The roof is twenty-two years old, or there is a stain on the ceiling, and they are spending their own money by choice. They collect three quotes and weigh materials, warranty, and financing over weeks. An ad shouting about storm damage reads as a chaser pitch and costs you the job.

Sending both buyers to one page is the most common structural mistake in roofing accounts. The fix is just work: two campaign structures, two sets of copy, two pages, two follow-up sequences. Our landing page and web design builds treat them as separate assets, and our lead generation service splits the reporting by stream.

Cost per lead is a vanity metric in a trade with five-figure job values. Cost per signed contract decides whether marketing is working. Across US markets in 2026, exclusive residential roofing leads typically transact between $75 and $250, exclusive commercial leads from $150 to $500 or more, and shared marketplace leads around $20 to $80. On sticker price the marketplace wins. On cost per contract it is not close.

Those are illustrative figures from industry-typical ranges, not a promise about your account. Run the table with your own contract value and close rate before judging any source, including us. Our cost per lead benchmarks add cross-industry context, and how much lead generation costs walks the payback math.

A shared roofing lead goes to three to five contractors at once. In a normal trade that means a price race. In roofing after a storm it means a homeowner who is already being door-knocked and now takes five calls in ten minutes. That lead does not just convert badly, it hardens distrust of the whole category, and you inherit the suspicion.

Marketplaces also resell across a wide radius, so you lose the geographic precision a localized hail event demands and pay for inquiries from streets the storm never touched. Generating under your own brand makes every inquiry exclusive by definition. See buying exclusive roofing leads and exclusive vs shared leads.

Outfits that follow the hail, take deposits, subcontract to whoever is cheapest, and leave the state have taught a generation of homeowners to distrust anyone who shows up after a storm. That suspicion does not distinguish a fly-by-night crew from a third-generation local company, and it applies to your ad.

So trust proof is not a section at the bottom of the page, it is the conversion mechanism: license and insurance numbers stated plainly, certifications shown as logos rather than claimed in text, named crew leads with faces, and review counts pulled live rather than typed in. Candor converts too, because a contractor willing to say the damage may not be claimable outperforms one promising an approved claim.

We hold ourselves to it. Position Xero is a young, founder-led agency, and we do not publish invented client counts, borrowed case studies, or badges we have not earned. Read how an engagement runs on our how we work page and judge from there.

Google Ads management for roofing contractors starts at $850 per month excluding ad spend, with a $500 per month minimum ad spend. Meta Ads management starts at $750 per month excluding spend. Local SEO starts at $600 per month, full SEO at $1,000 per month. A dedicated roofing landing page is $750 one-time, a full website from $1,800.

For most roofing companies the realistic first build is a Google Ads program plus a purpose-built landing page, with local SEO layered on once paid is producing booked inspections. Storm-response construction sits inside the ads retainer rather than being billed as an emergency project, because charging a roofer a rush fee the day the hail lands is the behavior this industry already has too much of. Full pricing is on our services page.