Frequently Asked
Questions

Position Xero is an American performance marketing agency specializing in Google Ads, Meta Ads, lead generation, SEO (including AI SEO and LLM SEO), and website design. We help service-based businesses generate consistent, qualified leads through paid advertising, organic search, and targeted outreach campaigns.

We primarily work with attorneys and law firms, real estate agents and agencies, recruitment agencies, and service-based businesses (plumbers, pool companies, contractors, cleaners, etc.). Our niche expertise in these industries translates directly into lower cost per lead and better campaign performance for our clients.

We offer month-to-month agreements for ongoing services. We believe in earning your business every month through results, not locking you into a long-term contract you can't exit. Initial campaign setup may have a one-time setup fee depending on complexity.

The free audit includes a personalized Loom video walkthrough of your current Google Ads account (if applicable), Meta Ads account (if applicable), website conversion analysis, and SEO health check. You receive specific, actionable recommendations, not a generic report. This typically takes us 2 to 3 hours to produce and is delivered within 48 hours of your initial call.

Book a free strategy call at positionxero.com/contact.html. We'll respond within 24 hours, send you a personalized Loom video audit, and schedule a call to walk through our recommendations together. No obligation to sign up.

Google Ads management starts from $850 per month, plus the cost of your ad spend (minimum $500/month recommended). Meta Ads management starts from $750 per month plus ad spend (minimum $300/month). See our full pricing guide for complete details.

Google Ads can start generating leads within the first week of launch. However, full optimization takes 4 to 8 weeks as the algorithm collects data and we refine targeting, bids, and creative. We recommend budgeting for a 60 to 90 day evaluation period before judging final performance.

Google Ads provides immediate visibility at the top of search results but requires ongoing spend, when you stop paying, the visibility stops. SEO builds organic (free) rankings over time through content, technical optimization, and link building. Most businesses should run both: ads for immediate leads and SEO for long-term, compounding returns.

ROAS (Return on Ad Spend) measures revenue generated per dollar spent. A ROAS of 3 means you generate $3 for every $1 spent. For e-commerce, 3x to 5x is typical. For service businesses, we focus on cost per lead (CPL) instead, because you need to close the lead before it becomes revenue, and CPL is more directly controllable.

AI SEO is the practice of optimizing your website and content so that AI systems, including Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini, cite your brand as an authoritative source when users ask questions in your niche. It goes beyond traditional keyword optimization to include structured content, schema markup, and E-E-A-T signals.

LLM SEO is the process of building your brand's presence so that large language models (ChatGPT, Claude, Gemini) recommend your business when generating answers. Over 100 million people use ChatGPT monthly, and many are replacing Google searches with AI queries. If you're not optimized for AI, you're invisible to a growing share of your target market.

Local SEO can show results in 4 to 8 weeks for less competitive markets. Competitive keyword rankings typically take 3 to 6 months of consistent work. AI SEO citations in Google AI Overviews can appear within 4 to 8 weeks of structured content optimization. LLM SEO is an ongoing, compounding effort.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google's framework for evaluating content quality. It means demonstrating real-world experience (case studies, results), genuine expertise (credentials, depth), established authority (external citations, brand mentions), and trustworthiness (accurate information, transparency). All of our content and SEO work is built around E-E-A-T principles.

A qualified lead is a prospect who has confirmed they have the Budget, Authority, Need, and Timeline (BANT) to buy your service. We build qualification into the front of every funnel, so the leads you receive have already been pre-screened against your ideal client criteria before reaching you.

Our starter campaigns typically generate 20 to 50 qualified leads per month, depending on your industry, ad spend, and target market. We set realistic, data-backed expectations during the initial audit call, not inflated promises designed to win the contract.

We generate leads through five primary channels: paid advertising (Google Ads and Meta Ads), cold email outreach, cold LinkedIn and Instagram DM sequences, organic SEO, and high-converting landing pages. Most clients use a combination of paid ads and landing page optimization as their primary channel, supplemented by SEO for long-term organic growth.